Purchasing of Module assemblies is the big wave at GM..starting at Cadillac ...sure to hit the C6 shortly for improved costing, quality and design!Southfield, Mich. -- A new Cadillac generation began rolling off General Motors Corp. assembly lines this month -- and at least one tough critic is impressed.
"I have never seen more effort from top executives of every GM division," said Art Baker. "Things are going very well."
Baker's ringing endorsement -- he is chairman of United Auto Workers local 652 -- signals an auspicious start for the $561 million plant in Lansing, Michigan, and its controversial methods for turning out Cadillac CTS luxury sedans.
The world's No. 1 automaker has struggled for years to cut manufacturing costs. Now it's building Cadillacs from modules, parts that were pre-assembled by outside suppliers, in a move the company hopes will shave vehicle costs by hundreds of dollars.
"This is revolutionary for General Motors," said David Cole, a manufacturing expert and president of the nonprofit Center for Automotive Research in Ann Arbor, Michigan.
Aside from boosting profitability, General Motors aims to reverse a trend that has seen its U.S. market share slide to 28 percent from about 50 percent in the late 1970s. General Motors' immediate goal, when the CTS arrives at dealers on Jan. 2, will be to attract sales from BMW, Audi and other automakers.
General Motors proposed building a modular assembly plant in 1999 to make wider use of less-expensive outside supplies, a method the automaker already uses to cut costs in Argentina, Brazil, Germany and elsewhere.
Modules or Scrap Heap?
Union labor costs General Motors nearly $50 an hour, including benefits; the cost for non-union suppliers may be half as much. Fearful that modular meant a loss of union jobs, UAW leaders initially opposed General Motors' plans.
To avert a union showdown, General Motors stopped talking about modules in public, though it never abandoned the idea. Instead, General Motors proposed building the assembly plant in Lansing, a city where auto jobs had shrunk by two-thirds from a peak of 29,0000 in the 1970s.
Lansing, about two hours by car from Detroit, is the home of Oldsmobile, a General Motors brand that's going on the scrap heap in 2004 because of its lost appeal among motorists.
So UAW leaders agreed to soften their previous stance that parts and modules in final-assembly plants had to come only from domestic suppliers with union workers.
Cadillac International
The Cadillac CTS engine, for example, comes from a General Motors plant in the U.K. Germany's Getrag Gmbh in Ludwigsburg is furnishing manual transmissions while automatic transmissions are being built by General Motors in Strasbourg, France.
The UAW's Lansing local and the automaker agreed that vehicles built in the new plant will require no more than 19 hours of labor, according to Cole, compared with the usual 30 hours in other union factories that make luxury vehicles.
The Lansing plant's cost also came to a quarter of the $2 billion General Motors spent building its Saturn assembly complex in 1986 in Spring Hill, Tennessee. At full capacity, Lansing will employ 1,500 workers, half the workforce of many auto plants.
Using robots and flexible tools that can be adapted for other operations, Lansing's assembly line can accommodate four or even five model variations from the same basic chassis used by the Cadillac CTS.
Labor on Board
If CTS sales lag, production can thus shift to a proposed sport-utility built on the same chassis. "Given the lower capital investment for the plant, the potential return on assets for General Motors could be very strong," said Cole. He says the venture will put "real pressure on Ford and DaimlerChrysler."
With the Lansing UAW local on board, General Motors workers in Lordstown, Ohio, may be more likely to accept a modular plant if the automaker decides to build one there in 2004 or 2005, when its current generation of small cars ceases production.
Local union leaders are practical. While the new assembly techniques require fewer union workers, they keep factories from closing even as General Motors shrinks its workforce through attrition, retirements and buyouts.
"The mood is very positive here," said the UAW's Baker.
With labor and management in rare agreement, consumers now must answer the big question: Will the Cadillac CTS find a market?
Unless car buyers are enthusiastic about the car's design, performance and quality -- and bite at the price -- the most brilliant manufacturing techniques won't amount to much.
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